Privacy Policy

1. Information We Collect

1.1 Personal Information

We collect information you provide directly to us, including:

• Name, email address, phone number, and mailing address
• Billing and payment information (processed securely through third-party payment processors)
• Delivery addresses and special delivery instructions
• Order history and preferences
• Account credentials (username and password)
• Communication history with our customer service team
• Feedback, reviews, and survey responses

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information:

• IP address and device information
• Browser type and version
• Pages visited and time spent on our site
• Referring website addresses
• Cookies and similar tracking technologies

2. How We Use Your Information

We use the information we collect for the following purposes:

• Order Processing: To process and fulfill your flower orders, including delivery coordination
• Communication: To send order confirmations, delivery updates, and respond to inquiries
• Customer Service: To provide support and address any issues or concerns
• Personalization: To customize your shopping experience and recommend products
• Marketing: To send promotional emails about new products, sales, and events (with your consent)
• Improvement: To analyze usage patterns and improve our website, products, and services
• Legal Compliance: To comply with legal obligations and protect our rights
• Fraud Prevention: To detect and prevent fraudulent transactions

3. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may share your information with:

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience:

• Essential Cookies: Required for website functionality and security
• Performance Cookies: Help us understand how visitors use our site
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver relevant advertisements

You can control cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• SSL encryption for data transmission
• Secure servers with firewall protection
• Access controls and authentication requirements
• Regular security audits and updates
• Employee training on data protection

While we strive to protect your data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

6. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data (subject to legal requirements)
• Opt-Out: Unsubscribe from marketing emails via the link in each message
• Portability: Request your data in a portable format
• Restriction: Request limitation on how we use your data
• Objection: Object to processing of your data for certain purposes

To exercise these rights, please contact us at privacy@bloomandpetal.com

7. Data Retention

We retain your personal information for as long as necessary to:

• Fulfill the purposes outlined in this policy
• Comply with legal and regulatory requirements
• Resolve disputes and enforce agreements
• Maintain business records

Order records are typically retained for 7 years for accounting and legal purposes. Marketing data is retained until you opt out.

8. Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will delete it.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

10. International Data Transfers

If you are accessing our services from outside the United States, your information may be transferred to, stored, and processed in the U.S. By using our services, you consent to this transfer.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date at the top
• Sending an email notification for material changes

Your continued use of our services after changes constitutes acceptance of the updated policy.

12. California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, and shared
• Right to delete personal information
• Right to opt-out of the sale of personal information (we do not sell your data)
• Right to non-discrimination for exercising privacy rights